MM&T

I really wanted to point out how effective a sales letter can be by using the current events of the day. Take for example this sample email:

Internet Marketing in an Ecomonic Downturn...

Dear Louie,

Regardless of how much we understand about the economy, I'm pretty sure each and every one of us understands that right now it's not doing to well. The "Economic Tornado" is coming, and everything, even internet based companies, are in it's path.

Let me explain...

Jim Bryer has a unique perspective. He sits on the board of directors for Facebook (startup company) and Wal-Mart (which has some deep roots).

Jim says, "Silicon Valley is often very delusional," he continues. "So one of the challenges is to step back and say, 'If there is a recession, why won't advertising spending be cut dramatically? And if advertising spending is cut dramatically, why doesn't that deeply affect our consumer Internet companies?' It's always my view that it does."

Think about this. Business owners and advertisers (you and I) continue to spend less on advertising on sites like Google and Yahoo (both of which have already seen a recent decline in advertising). Our sales go down, cause we're not advertising as much, and everyone is making less money. Or are we?

What I believe we'll be FORCED to look further into, is free, or results based marketing methods. Methods like I'll be teaching next week in my Web 2.0 Bootcamp.

Using methods like Facebook and Myspace cost us nothing, while allowing us to target market our customers, while creating interaction - which pay per click models don't do.

Email marketing? I can make several thousands of dollars by sending out an email like this one. How? I'll show you in the bootcamp.

Affiliate marketing is tricky, but once you get it, you have a commission only sales force, ready to sell for you. If they don't sell your product or service, you have no costs. Unlike pay per click, where you hope you sell them cause you already spent money in getting them there.

We'll cover all these strategies next week. I hope you join me.

Visit MikeNewhouse.com/bootcamp.html for more information!


Michael Newhouse
Mike Newhouse Enterprises

Mike's sales letter made me want to look into it further and read more about what it was all about which is proof to me that a powerful sales letter using current events can create the impulse. I hear alot of people telling me that people don't want to read long copy but I always disagree when I hear that coming my way and so should every affiliate marketer wanting to get ahead of this game. So the next time you don't have any good ideas on how to write a good sales letter, check your inbox.